How much should I charge for a TikTok sponsored post?

TikTok is the platform where follower count lies the most. A 30K creator with a hyper-engaged niche audience routinely out-earns a 500K creator with broad, passive reach. The rate you can defend depends more on your engagement and view curve than on your follower number — and brands are increasingly priced this way too.

Published 2026 ranges

Here's what the major rate reports agree on for an organic-only single TikTok video.

TikTok sponsored post rates by tier, organic only, 1 video.

Follower tier	Low end	Typical	High end
Nano (1K–10K)	$200	$400	$1,000
Micro (10K–100K)	$1,000	$3,000	$10,000
Mid (100K–500K)	$2,500	$6,000	$20,000
500K–1M	$5,000	$8,000	$15,000
Macro (1M+)	$10,000	$25,000	$100,000+

The "typical" column is where most creators with average engagement on average-quality briefs actually land. If your situation is better than average, price up from there. If it's worse, price down — but don't price below the "low end" without a genuine reason.

The formula that adjusts for reality

Follower-based tables are a starting point. This formula is how many brand teams actually calculate internally:

Rate = Average video views × Engagement rate × $0.10–$0.50

The multiplier on the end ($0.10 to $0.50) is where your leverage lives. Use the low end for a first deal, broad niche, or nervous negotiation. Use the high end for established audiences, premium niches (finance, B2B, luxury), high creative effort, or high-trust audiences that actually click.

Examples

• 25,000 average views × 7% engagement × $0.25 = $437. Round to $450.
• 120,000 average views × 5% engagement × $0.30 = $1,800.
• 500,000 average views × 3% engagement × $0.40 = $6,000.

Cross-check the output against the published range for your tier. If they conflict heavily, trust the formula more — it accounts for reality; the table is a blanket average.

Engagement tiers and their premiums

Engagement bands and typical pricing adjustment.

Engagement band	Where creators sit	Rate adjustment
> 10%	Hyper-engaged niche	+50%
6–10%	Strong nano / micro	+20–30%
3–6%	Average creator	Baseline
1–3%	Macro or broad lifestyle	−10 to −20%

Nano creators often run 8–12% engagement, so almost any nano creator can legitimately ask for the +20–50% premium on the baseline — provided they can show the number in a recent screenshot or media kit.

Scope add-ons, not "freebies"

Brands love to bundle Spark Ads, cross-posting, or paid usage into an "all-in" offer. Each of these is a separate product you're selling.

• Spark Ads / Partnership Ads whitelisting: +25–30% per 30 days. On a $3,000 base, that's +$750–$900 per month the ad runs.
• Paid usage rights (3 months): +25–50% of base. Longer durations scale up linearly.
• Category exclusivity (30 days): +50%. This is the one creators most often give away free.
• Cross-posting to Instagram or YouTube Shorts: typically 50–70% of the original platform's fee for the additional platform, not free.

A full offer example

Offer: $1,800 for 1 TikTok video, 90-day Spark Ad rights, and category exclusivity for 30 days. You are a 40K creator with 6% engagement.

• Base (40K × ~30K avg views × 6% × $0.30): ~$540. Round up to $800 given micro-tier floor.
• Spark Ads (3 × 30 days): +$600–$720.
• Category exclusivity 30 days: +$400.

Defensible total: $1,800–$1,920. The brand's offer is actually fair — or close to it. This is the kind of deal to accept (or counter by $100–$200) rather than walk away from. Price transparency works both ways.

When rates break down

Rates get weird in three cases:

1. Long-term partnerships (6–12 months): typically 20–30% below per-post rate in exchange for guaranteed volume and creative consistency. Fair — but verify the contract doesn't also require exclusivity without additional fee.
2. Affiliate/performance-only deals: no base payment, commission-only. Only worth it for high-LTV products (SaaS, finance, education). Avoid for low-ticket products where math rarely favors the creator.
3. Gifting-only "partnerships": these are not deals. They're content favors. Accept only for brands you genuinely love or where the gift alone is worth your creative hours.

Know your tier, run the formula, separate the line items, and the number defends itself.