For creators of every size, without a manager
Never evaluate a brand dealalone again.
Paste any offer. Napplo tells you the fair range, the red flags, and exactly what to say back — sharper than ChatGPT, because it's built for this.
Brand Partnership
"Hi! We'd love to collaborate. Our budget is $1,200 for 1 Reel + Stories with 6-month usage."
Their offer
$1,200
Your avg
$1,550
Fair value
$1,600
Base rate is in line with the market for 1 Reel. But their 6-month usage ask adds ~$400 in unpriced value. Counter at $1,600 — you have clear leverage.
Suggested Reply
"Thanks for reaching out! Given the 6-month usage, my rate would be $1,600.."
Does this sound familiar?
"Negotiating brand deals alone" from your kitchen table.
"Staring at an offer" with no one to tell you if it's actually fair.
"Pasting the email into ChatGPT" and getting advice so generic it's useless.
"The split-second of regret" right after hitting 'Send' because you settled.
You might have felt like you were just "bad at business."
You aren't. You're just outnumbered.
Negotiation isn't a personality trait.
It's a data problem.
The biggest creators don't negotiate their own deals. They have managers who read offers, spot traps, and advocate for them. Napplo is that second set of eyes — for every creator who doesn't have one.
The product
The second opinion every creator deserves.
Paste the deal. Napplo reads it like a manager would — telling you the fair range, flagging the terms that cost you most, and drafting exactly what to say back.
Fair-range analysis in seconds
A number you can stand behind — with the reasoning to back it up.
Hidden terms surfaced
Usage rights, exclusivity, whitelisting — flagged before you agree.
Reply drafted, ready to send
No more blank-page anxiety. Counter with the exact words.
Napplo Reasoning
Suggested Response:
Past deal intelligence
Your deal history is your leverage.
Napplo doesn't just analyze one offer. It learns from your past deals — so you can see where you undercharged, how your rates have evolved, and what's reasonable to ask for now.
Average rate by deliverable
See what you've actually been paid per format, so you have a floor to stand on.
Deals that underpaid you — flagged
Patterns brands rely on, like asking for extra usage rights, become visible over time.
Growth vs. compensation over time
Your audience has grown. Have your rates?
"Confidence doesn't come from guessing.
It comes from seeing your own data."
Your Deal History
Last 3 similar deliverables
Insight: This $1,200 offer is below what brands have paid you recently for similar deals — and they're also asking for usage rights.
How it works
Three steps from offer received to counter-offer sent.
Share the offer
Paste the brand's email or message directly into Napplo — no reformatting needed.
Add your context
Your audience size and any past deals you've done. The more you share, the sharper the read.
Get your game plan
Instant verdict on the offer — fair, low, or strong — plus a ready-to-send counter-offer.
Made for
You receive brand offers and reply to them yourself
You're a creator of any size — 1K followers or 1M
You've felt stuck Googling rates or asking ChatGPT
Not the right fit if
You already have a talent manager handling deals
You're a brand or agency
You need legal or contract advice
Works from day one. Gets sharper over time.
No history required to start. The more past deals you add, the more personal the analysis becomes.
Got deal history? Add it.
The more past deals you share, the better Napplo understands your baseline — spotting when you're undercharging and identifying real leverage.
Personal rate benchmarks — not industry averages
Trend analysis: is your pay growing with your reach?
Pattern detection: which deal types underpay you?
New to brand deals? We've got you.
No history? No problem. Napplo uses public platform data, engagement signals, and niche context to give you solid guidance from your very first offer.
Platform-specific rate benchmarks
Audience size and engagement analysis
Industry and niche context for fair estimates
Your manager, minus the 20%
Your next deal, not on your own.
Paste the offer. Get the fair range, the red flags, and the reply to send — in seconds.